> >

Lori Murphy

(608) 347.2281

We like to think the phrase “calm, cool and collected” was coined after Lori. With her warm, inviting nature and creative personality, Lori guides her clients through the home buying process with a natural sense of ease and professionalism. The friend and connector in the room, Lori brings a vibrant energy to her work and loves nothing more than brainstorming ideas from location to renovation, and everything in between. Her humble work ethic leaves her clients happy and confident in their new home, and that brings Lori the greatest satisfaction.


When I think of my experience working with Lori Murphy, the first word that comes to mind is integrity. After meeting her for the first time, it is obvious that she is a genuine person who cares about others. Her patience, ability to truly listen, and tact in knowing when to take a firm stance or ease off were all appreciated traits as she helped us navigate both the sale of our home and purchase of a new one. Lori’s experience and market knowledge were invaluable and helped us sell our home for more than we thought possible. She also was able to help us find a house to buy that we had never considered, and it has turned out to be a great home for our family. I would encourage anyone to use Lori as their agent, as she took what could have been a stressful process and made it very enjoyable.

—Mary Cullen

Lori embodies dedication to her client. My family and I worked with her for about a year, looking at houses and putting in offers during a very challenging time to be a buyer in Madison. Through it all, she stayed in close communication with us and put in extraordinary efforts to help us find a quality house in our budget. At times when we vacillated about particular houses, she gave us calm, reliable counsel. Her personal touch and dedication made a major difference in our home-buying process, which was ultimately a success. I couldn’t be happier with my experience with Lori.

—Rachel K.

Lori Murphy was phenomenal in every sense for me as a seller. She kept in communication with me daily and did everything in her power to get our house sold within the time we needed. So professional, kind and her customer service goes beyond measure. She offered a complimentary professional staging advice session and has a professional architectural photographer to allow the home to do the talking to buyers! Do not hesitate in going with Lori!

—Happy Seller, Maple Bluff

  • Wisconsin native
  • Grew up in Middleton and has lived in the area ever since;  Maple Bluff resident for 18+ years (In her own words, “Madison is such an amazing place. Why would you want to live anywhere else?!”)
  • Though she started at barber school, she graduated from McConnell Travel School in Minnesota and ran a travel agency for over 15 years
  • Served on the Maple Bluff Village Board, serves on various Maple Bluff Country Club committees and volunteered at her kid’s schools
  • What she loves about her home: “I love to entertain, so the fact that my house is open and inviting is my favorite thing about it. As far as where I spend the most time, that’s easy – in front of the big fireplace in the family room.”
  • When not helping clients find a place to call home, she is: Playing! Whether she’s hitting balls on the tennis court or golf course, walking the dog, biking around town or boating, Lori loves to be outdoors. Better yet if she’s outdoors while traveling! When running the travel agency she was lucky enough to visit countries around the world and has a fondness for beaches, drinking wine in Napa Valley and doing anything at all in Italy.