Mail Order Homes in Middleton

February 25th, 2014

If you're like me, you associate Sears with one of three things: the catalog that came out around Christmas when I was growing up, (I recall circling what I wanted and making a pages long list for Santa.) The Sears (now Willis) Tower in Chicago and appliances. But back in the day, Sears & Roebuck sold kits for homes, too. In fact they sold somewhere between 70,000 and 75,000 homes over 32 years. 70,000 homes through the mail? Whoa!

It turns out we recently sold a home on River Birch in Middleton Hills, WI that was built using the floor plans of “The Avalon” which is an old Sears-Roebuck kit home. And it turns out homes like our River Birch listing have a following. There are plenty of enthusiasts that are fascinated by the Sears Homes. One such person is Lara Solonickne who blogs about mail-order catalog homes (including Sears Roebuck, Montgomery Ward, Harris Homes and others) and highlighted the River Birch home in her latest entry. She was excited about a newer home being built using the old plans – apparently a rarity. 


Here's an illustration from Lara's blog that shows the Avalon back in the day. The photo above is the home today.


Lara's blog is an interesting peek into the historical homes of the Chicago/Madison region. It's definitely worth a look!

If you'd like to see more photos of the River Birch home, you can find them on Sprinkman Real Estate's Flickr page. And if your curiosity is piqued and you want to learn more about Sears Kit homes, Sears has a nice online archive.

Read Lara's blog about The Middleton Hills home built using Sears Roebuck plans.