Lori Murphy

(608) 347.2281

We like to think the phrase “calm, cool and collected” was coined after Lori. With her warm, inviting nature and creative personality, Lori guides her clients through the home buying process with a natural sense of ease and professionalism. The friend and connector in the room, Lori brings a vibrant energy to her work and loves nothing more than brainstorming ideas from location to renovation, and everything in between. Her humble work ethic leaves her clients happy and confident in their new home, and that brings Lori the greatest satisfaction.

 I have always loved everything “house.” The architecture and design, the landscaping, the details that give character to a house whether it’s old or new —everything! Helping others see the potential in a house, a place they will come to love as their home, is tremendously satisfying.


  • Wisconsin native
  • Grew up in Middleton and has lived in the area ever since;  Maple Bluff resident for 18+ years (In her own words, “Madison is such an amazing place. Why would you want to live anywhere else?!”)
  • Though she started at barber school, she graduated from McConnell Travel School in Minnesota and ran a travel agency for over 15 years
  • Served on the Maple Bluff Village Board, serves on various Maple Bluff Country Club committees and volunteered at her kid’s schools
  • What she loves about her home: “I love to entertain, so the fact that my house is open and inviting is my favorite thing about it. As far as where I spend the most time, that’s easy – in front of the big fireplace in the family room.”
  • When not helping clients find a place to call home, she is: Playing! Whether she’s hitting balls on the tennis court or golf course, walking the dog, biking around town or boating, Lori loves to be outdoors. Better yet if she’s outdoors while traveling! When running the travel agency she was lucky enough to visit countries around the world and has a fondness for beaches, drinking wine in Napa Valley and doing anything at all in Italy.


  • All her friends with boats (!)
  • Enjoying music with friends at the Memorial Union Terrace
  • The Saturday Farmer’s Market
  • Concerts on the Square
  • Boating to the Boat House to enjoy the sunset at Edgewater pier
  • Restaurants: Louisianne’s, Lombardino’s and New Orleans Take Out, Greenbush Bar for pizza, Banzo
  • Dane Dances at Monona Terrace
  • Rooting for the Badger football and basketball teams